Blueprint 2020 Brand Identity & Elements

The Blueprint 2020 brand is raster, because why not, it's 2020.

This all digital event came with its own posters, zoom backgrounds, deck templates, and timeline planning tools to be a fully digitally formed and collaborative event.

The identity references 70s and 80s sci-fi paperbacks and films blended with the future ooze and abstraction that comes from living and working in this year. Space and exploration elements and themes create a deeper sense of scarcity, the unknown, and necessity to collaborate to survive.