Food/drink menu

Most of us are food mad, we love to try different cuisines may be new menu explorations. Most of the time we are looking for good taste and trying new places to order from. Thus the decision-making should be improved and the menu should help us. We might not come across this problem in some scenarios. But when we are spending quite a big chunk on food from a fine-dining restaurant our decision-making gets complex. As it might be serving a good fish but we end up ordering something that is not the specialty of that restaurant and end up taking it off the list. If we see the core of this problem, then there must be guiding information while making a choice. And like this somewhere that anchoring, the first information could misguide us. Hence architecting the information and knowing the behavior of an individual becomes crucial.

Delving deeper into these aspects, I further realized that, we must be aware of the scanning patterns that the user goes through and bucketing. With this, we must show what our user exactly wants to see. And thus decluttering the nonsensical data is the first step. Also, we must take care of

- Adaptable menu according to the user's needs helping out in showing a holistic menu, new arrivals, and reducing the cognitive load.
- With functionality, an expression must come into the picture. This information should be the pure blend of visuals and verbal that would nudge the user in choice making.
- From the user's POV - taste, ingredients, nutrition, first impression, and a better deal.

While designing the digital information we must take care of all these aspects. As at the end if we are improving the experience of the end-user in bits and bytes; then the compounding will help in conversions, growth rate. And on another side the good food that could satisfy the epicure inside us.