Alive: Energy drink brand

Energy drink branding and visual identity.

University project focused on creating a brand and visual identity for an energy drink with guarana as its main ingredient. The project also includes the creation of the packaging and the application of the brand in various formats, such as advertising for Best Buy or its own app following the principles of Google's material design.

The resulting brand is Alive, an organic and natural energy drink brand targeted to sporty people who follow a healthy lifestyle.