Ascend 1.0 Logotype

ASCEND is a new British jewelry brand.
The proposed logo reflects a classic and timeless character, but with a reference to its young target that approaches underground and street culture.
Typography has been refreshed by transforming it into a stencil typography that recalls the street art while retaining the elegance and classicism of the brand.

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Antonio Calvino
Brand Designer— Simplicity and useful design.
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