Circular Shift - Homepage design

Circular Shift is a sustainability and circularity event in Amsterdam and New York City, hosted by the Cradle to Cradle Products Innovation Institute.

We kicked off with a brand strategy session and invented the name Circular Shift. Afterwards we created the brand identity for Circular shift, which could be described as fresh, modern though 'established' and clean. We like to think the same about the website. The identity emphasizes the message that Circular Shift wants to spread: Powering Innovation for a Circular Future.

The website is live and kicking, go see it yourself: circular-shift.com

Let me know what you think!