malluable Udemy Project - Final Logo

The following project was a free exercise presented as a part of the Graphic Design Masterclass course on Udemy from Lindsay Marsh (check it out here: udemy.com/course/graphic-design-masterclass-everything-you-need-to-know/).

For this exercise, one was to design a logo for a lifecoaching company owned by Sophia Green. The name was alreday defined by Lindsay, so I used it to create my own design. Lindsay’s idea behind the name malluable: malleable – “(of a metal or other material) able to be hammered or pressed into shape without breaking or cracking.”

Final Logo:
I preffered the idea with the mall because of esthetical and technical reasons, but my skyscrapers did not feel very modern, so my next task was to present them in a more modern way.

I feel like adding some perspective simplified the design and gave it that modern touch I was aiming for. Moreover, I created additional space and combined the two concepts: a business street and a diamond at the end of the road.

Since the client aims to assist people and companies in career climbing, I found the concept of a street which leads to a success more than fitting.

Fonts used:
Trajan Pro Regular (Adobe)