Branding exercise- faux "personal" cosmetics brand

An exercise in branding, and product mockups, while showcasing it all through a homepage mockup. I wanted to create a cosmetics brand that values how unique we all are and that we all have different wants and needs. “Personal” means customizable. The customer can pick and choose what they need without the waste. They can also select from a variety of colours in which every skin tone and need is considered and accessible. These are products that are unique to the customer and therefore become Personal.