Drinks Ireland Report
A report championing Ireland’s best-loved drinks brands.
Challenge
Drinks Ireland is the Ibec sector that represents the interests of alcohol drinks manufacturers and suppliers in Ireland. It is globally unique as it represents all categories of alcohol products in one umbrella organisation through its various trade associations (Drinks Ireland Beer, Drinks Ireland Cider, Drinks Ireland Irish Whiskey, Drinks Ireland Spirits and Drinks Ireland Wine).
The alcohol industry in Ireland is worth over €1.4 billion in export and sends its’ product to 140 markets globally. The industry supports over 92,000 jobs and contributes over €2 billion to the economy. Irish breweries, distilleries and gin schools are visited by over three million tourists each year. As an industry, it continues to grow and thrive.
Solution
Our concept for the review was to showcase the many varieties of drinks across all sectors. We did this by creating engaging imagery of colourful drinks. We collaborated with photographer, Ros Kavanagh, who took a series of overhead images. The photographs featured a large variety of drinking glass – from cocktail glasses, shot glasses, pint glasses to wine glasses.
We overlayed these images in the report with statistical pie charts. The annual review was to highlight the main statistical information on the drinks industry, along with updates on the key issues affecting the sector.
We also made a short promotional film for the launch of the review at Ibec. Click here to view
Services
Design for print, art direction, film, photography.
Value
“We found the team at Red&Grey to be responsive, creative and most importantly, ambitious. They bought into our ambition and made it their own, and they delivered on that shared ambition with a brilliant concept and design.”
William Lavelle, Drinks Ireland