G7 Italia
Making the Digital Economy & Society’ inclusive, open and secure was the overarching theme at this multi-stakeholder conference during the G7 Italia 2017.
Challenge
The G7 is an international intergovernmental economic organization consisting of the seven IMF – advanced economies in the world. In 2017 the conference was held in Turin and organised by the Italian G7 Presidency. The event is dedicated to global challenges, such as climate change. Our task was to document the digital economy conference.
Approach
Prior to attending the G7 Italia conference, we interviewed key members of the Italian Digital Transformation team. This enabled us to develop foundational content and an aesthetic approach.
Solution
During the conference, we worked together with the G7 team at three workshops (Big Data, the Future of Work and AI). The workshops helped us frame and form the final conference document.
“Sharing knowledge and insights along with inspired experimentation with concrete targets remains the core of the conversation that the G7 countries need to continue.”
Diego Piacentini, G7 Italia 2017
We designed a book with featured a series of beautiful documentary-style photographs taken by Matthew Thompson at the event in Turin. We print managed the production and delivery of the conference report which were printed in The Netherlands. The cover featured a mounted whiteboard with the title text finished in a black gloss foil. We also created a conference summary generated by an AI program.
Services
Workshop, design for print, copywriting, art direction & print management.
Value
“Great to work with the design team on the G7 Italia project. They were professional at every stage of the project from start to finish. Very happy with the final report featuring great photography and a beautiful design. Their approach was fresh, clear and creative.”
Diego Piacentini, G7 Italia 2017