Vintage Home Interior Boutique Branding

Mrs Robinson is an independant home interiors boutique based in South London. I worked closely with the owner, to create a new branding system and visual identity to make her brand stand out from the crowd and reclaim its position in a very competitive market.

Knowing the shop’s name ‘Mrs Robinson’ originated from the owner's favourite film, The Graduate (1967), I used a typeface associated with 60s/70s design to not only bring a sense of nostalgia to the brand but also bring a vintage-feel to fit in line with the types of rustic home furnishings you can find in store.