WLJ Disrupt Yourself Type Treatment

"Disrupt Yourself" is a long-standing catchphrase for Whitney Johnson and I've treated it in various ways over the years. For this one, she threw out an idea of putting the S-curve (another essential element for her brand) into the statement in place of the letter S. I initially thought it was a batshit crazy idea, but decided to embrace the ugliness and disruption of that and I think it works.