Baloow eCommerce Branding

The idea for baloow.com was to develop an e-commerce platform that sells high-end dog houses in Germany. The main USPs were wood quality and innovative product design. We wanted something that stands out from the other brands. A decision to purchase a luxury dog house is not an easy one to make, so we needed a strong differentiation strategy. The idea was to develop cute illustrated characters, create a strong brand story that ties them together, and sell based on emotional appeal.