YETI Standard Faux Can Art

Last summer, the YETI brand and category teams decided to refresh the faux cans that come with Colster® Can Insulators. From a brand perspective, we thought it best to represent each of our pursuits with an illustration. Since two more sizes were added to the line-up, we also decided it would make sense to have a different colorway to indicate whether it was standard, slim, or a tall can.

Everything but the fly, skis, biplane, and fly rod were illustrated by me.