Be Great brewing co. | Logo and packaging

Logo and a couple of labels for "Be Great", a small brewery with a contrasting name and message.

Logo is a simple but curious intersection of two symbols: a star and an eye. The former always stands for something of big value and importance, and the latter represents a person, an identity, and you. The resulting image subtly illustrates a call in the brand's name: be [bigger than] a star 🌟

The bottle labels are witty plays on names of two famous historical figures: Napoleon BonAPArte and ALExander the Great. Their depiction in marble and polaroid-like frames alludes to their greatness long outliving them. And it's just fun.

Feel free to share your thoughts and contact me anytime at dima.delektorsky@gmail.com. Thank you!