Vrai Vodka – Hard Seltzer Branding & Packaging Design
Vrai vodka cocktails use less ingredients and sugar than most ready-to-drink cocktails and are the first organic to market. The visual identity needed to reflect the high quality of the ingredients, while expressing how delicious they taste staying away from anything artificial looking. The branded results are nostolgic and bright, with a little humor and a dash of farm-fresh.
aluminum
art direction
beverage packaging
brand strategy
can
creative director
food and beverage
food styling
graphic design
logo design
logotype
naming
packaging design
photography
product photography
spirits
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Posted on
Oct 24, 2020
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