do2learn re-design

New month, new challenge! A redesign for a website I’ve used a lot when working with kids: https://do2learn.com/.

Before:
-Navigation bar has unclear labels (not sure what the content is, takes a lot of effort to browse the site)
-Shopping basket is not connected to navigation bar
-Too many products/offerings for the homepage
-No clear CTAs

After:
-Re-designed the homepage to clearly introduce the site and included multiple CTAs
-Added a prominently located search bar
-Re-designed the navigation bar to include an “About us” section and clearer labels
-Added the account and cart buttons to the top navigation
-Organized the drop-down lists from the top navigation
-Increased the size of the footer section & included social media links
-Kept the original light blue, red, green and yellow color scheme but added a lot more white and some playful illustrations
-Updated the logo

Here’s the prototype where you can play around with the navigation buttons:

https://lnkd.in/dVf4qn2

#octoberoptimization

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