Peach Coffee Roasters Packaging

Peach Coffee Roasters is my local roastery and coffee shop. Their coffee is exceptional and I wanted to create a brand and identity that matched that.

After several client meetings, we decided to create a specialized line of coffee called Ripe For The Picking. This line represents the best of the best handpicked coffee from small lot farmers.

I wanted the package to represent the outdoors, more specifically the North Georgia backyard that Peach is located in. I incorporated local plants, flora, and fruit along the bottom of the package and developed a logo that reflected this new line.