untold Branding

One of my favorite and proudest projects to date! untold is a passion project turned into a scrappy startup with a good friend. We saw small businesses struggling to stay afloat during the pandemic and wanted to help out our fellow minority entrepreneurs.

Here's a first "at a glance" look at the brand identity. The logomark and single, flowy line motif is inspired by a culmination of tangible and intangible objects: ribbons, calligraphy, and waves from the refraction of light.

What are your initial thoughts? Would love to hear your feedback below!