Savings | George Store

Hi people!

I am happy to share with you a part of how the products in George Store (a virtual store where you can contract or buy Erste Bank's products) were created, or what we had in mind when we developed them, which are now presented to the public through George, the pan-European platform that transforms banking with digital g(e)orgeousness.

As a UX/UI designer I am honored to be a part of a great project and I am particularly grateful I had the opportunuty to learn, colaborate and strive for better with my colleages from the Direct Channels Division in Erste Bank Croatia. I would especially like to thank Luka Savić and Vanja Đurinec, the more experienced guys, for direction and design decisions and to all the participants and colleagues who directly or indirectly influenced products development. You guys rock! 🙂

Finally, let's get to the point 😉

SAVINGS #CaseStudy
The goal was to enable our users to open a savings account quickly and easily through George Store, Erste Bank’s new online store. In order to understand savings and the reason why people save money, it is necessary to look at the broader picture and the interest rates trends.

THE FIRST THING YOU WOULD COME ACROSS WAS SAVINGS CALCULATOR
It should be borne in mind that interest rates have been steadily declining the last couple of years and that this trend will continue in the future. Earnings from todays interest rates are almost negligible for the user. But the motivation stil exists, just in another style from another perspective.

SAVINGS IS NOT AN INVESTMENT PRODUCT (ANYMORE)
In the AS-IS model the user has to choose one of the type of savings and prior to that decision he should do a little research into the types of savings. We wanted to change that and offer the savings type depending on users habits. Quite a number of people still see Savings as an investment product (you know, to make money), which was never an intention. Therefore, it is necessary to find a new form of communication and education..

GOOD (HEALTHY) FINANCIAL HABITS THAT WILL IMPROVE YOUR FINANCES
We replaced the selection of savings type (Standard, Active, Rental,..) with the question of the dynamics of payments. Depending on the amount of money they want to deposit, the frequency of payments and the goals they want to accomplish, they choose what suits them the most. We introduce the user to the benefits of savings and encourage healty financial habits starting from today!

See you in the Next Chapter! 🙂