Edit+ | Brand Identity

Ever feel like you have to pack three different outfits when you leave the house for the day because of weather changes? We feel you. That’s why we were thrilled to work with Edit+ on building their brand identity. Edit+ is a modular clothing company that allows you to edit your clothes to adapt to changing and unpredictable weather patterns. Given its “build-it-yourself” concept, we designed the logo to be like a puzzle piece, opening up space for personality and creativity.