True North: Compass Needle

The aim of this project was to devise a logo with a 'True North' theme for an internal sales conference for a large tech company. As always, I looked at core message to be communicated for inspiration. True North is what maps represent as north but not what compasses actually point to which is Magnetic North (and it moves a little every year). Thus, True North as a theme is about finding the right path to where you want to go. Click here to find out more: https://www.behance.net/gallery/105485401/True-North