Logo Design Concept for Healthcare Online Platform

Oso Wellness is an online platform designed to connect patients with natural healthcare experts.

The name Oso is Spanish for a bear. Since they are operating out of the Southwest United States, they would like to incorporate the elements of the desert into the logo, also the bear as well.

Their target audience is professional women in middle age who are looking to get to that next step in their health journey.

So in the final design, as you can see above, I've incorporated the desert and the bear and combined it with the hexagon shape which makes the logo feel bold, strong, also eyecatching.