WLJ "Build an A-Team" Book Mailer

Whitney Johnson wanted to share her new book, "Build an A-Team," with a select group of associates and potential clients. I packaged it in a bold red bubble mailer with stickers on the front and back to help it feel like something worth the recipient's attention. In the process, I developed the phrase "Learn. Leap. Repeat." that distills her doctrine so effectively it became a go-to catchphrase in her brand.