Luce•Line Brewing Co.

Luce•Line Brewing Co. ( pronounced Loose Line ) is a brewery located steps off the well know Luce Line bike path that runs from east to west through the Minneapolis metro area. Its name comes from the electric shortline rail route on which the path is built upon. The client wanted an everyman, no-nonsense vibe to the brand. Something that paid homage to the past but that felt of the moment and would appeal to the cycling community. There is still a little tweaking to do on these but the bones of the system are feeling good. As a fun addition to the brand, the beers are named after other popular cycling paths in Minnesota. The brewery will open in November. They will also be offering a range of hard seltzers to accompany their core brews. More to come soon.