Travel site landing page mockup

The Idea was to create a landing page that carries the name or brand in bold across the hero area.
Here I am attempting to create 3 different looks offering businesses 3 different option with colors.
The first option extends the grey found in the hero image throughout the page and using a gradient to darken the footer thereby differentiating it.
The second option is grey on white. Here i am using the contrast in colors to add visual appeal to the page. The white space compliments the dark images and the dark font.
The third option is almost black. The dark color is taken from the image and continues to the end of the page to give the impression that the image has itself dissolved into the page.