Be Reamarkable
‘Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers’ – Seth Godin, American Author
If you want your business to be successful you have to get people to want to talk about your company and that comes from being remarkable. Come to think of it, the term remarkable is used in the rarest of occasions to describe something that is demanding attention outstandingly. For any business to succeed, its founding pair of hands is to be remarkable as well. Why should people make a remark about your company? There must be a reason for them to do so. If there are no reasons, you are dead in the water. You are not going to achieve significant success in your company. You are going to be an average and mediocre business. For some – that is okay, but if you are passionate about your business, then it is important for others to see that passion in your approach to work. For the endeavor to run remarkably well, it is inevitable to have people view it as the way you would want them to.
If the mode of trade and its individuality is not standing out among patrons, it becomes difficult to carry out its purpose. Having people to talk well about what is being done with an appreciating intonation is required here. Who would have felt a bitten apple would change the world; just look at the technology world that Apple is ruling today.
Also, the concept of ‘Purple Cow’ and its relevance in being remarkable; when something forces you to remark on it –byall means it is remarkable. Nobody gets unanimous praise. You will have to earn it. If you have told people about a product, then that company did a great job in being remarkable. There was something special about them. It is not about seeking comfort in the usual but making the unusual comfortable with expert experience.While you might be remarkable for a time, if you don’t reinvest and reinvent, you won’t be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.So, have you transformed your business by being remarkable?