Pound Puppies Dive Into The 80s

This social ad campaign was intended to bring ground swell back into a re-emerging brand. The goal was to capitalize on nostalgia, feel good moments, and retro aesthetic. My intentions were to take updated photography, revitalized product, with today's kids and bring them back to 80s. This was accomplished by changing the pallet to warm overtones, color correcting multiple assets and images, to create the "old-school" warm feeling of the golden days of play.

This social ad campaign was intended to bring ground swell back into a re-emerging brand. The goal was to capitalize on nostalgia, feel good moments, and retro aesthetic. My intentions were to take updated photography, revitalized product, with today's kids and bring them back to 80s. This was accomplished by changing the pallet to warm overtones, color correcting multiple assets and images, to create the "old-school" warm feeling of the golden days of play.

This social ad campaign was intended to bring ground swell back into a re-emerging brand. The goal was to capitalize on nostalgia, feel good moments, and retro aesthetic. My intentions were to take updated photography, revitalized product, with today's kids and bring them back to 80s. This was accomplished by changing the pallet to warm overtones, color correcting multiple assets and images, to create the "old-school" warm feeling of the golden days of play.