South Block Juice Bar - Brand Identity

South Block Juice Bar serves more than just juice. With acai bowls, take-home kits, and multiple grab-and-go items as well, they are a one-stop shop for all things healthy and nutritious. Recently having expanded to over 12 stores, they wanted a simpler design with an overall cleaner feel to better represent their company across all locations. By choosing a clean, modern aesthetic for their identity design, customers are able to better recognize the brand no matter where in the tri-state area they happen to be.