myETA Bus App Logo

Riders mentioned being stressed and wanting to be able to know when they needed to leave their home to catch the bus, and know where the bus was in real-time and when it would arrive. The name came like lightning, unexpected and quite quickly to my mind. It simply made sense. I designed a stress-free and friendly logo with a happy bus, chose a font pairing that was easy-to-read and selected colors that were easy on the eyes.