Red Pill Fitness Rebranding (1/3)

I was approached to rebrand a personal training organization based in the UK. It was a pleasure working with Sal as I had a blast strategizing and creating a strong, flexible identity that visually communicates the values of Red Pill Fitness.⁣⁣⁣⁣
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Check out slide 2 for the theory behind the name Sal chose and imagery used. ⁣⁣⁣⁣⁣⁣
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⁣⁣⁣⁣⁣Target Audience:⁣⁣⁣⁣⁣⁣
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35-55 aged males and females who are wealthy living in London. Their ideal client are alpha men & women who work in the financial district of London. They are very well off financially, pulling in at least $100k a year salary. They were top university graduates, athletic & played rugby in their heyday and are ultra driven in life as they work hard & play hard.
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