Identity for Lani's Pictures

New Identity for Lani's Pictures.

This identity mark expresses the visual idea of perspective, in the viewing of a lens in the process of shooting a photograph. The lens faces forward to describe the forward-thinking nature of the studio brand. It also shows two connected rings that depicts the central value of the brand to connect people, with/and their memories - present and past.

The typeface visualises the sophistication of the brand and its purpose to bring fashion and style into every visual memories they create through images.