Business model canvas

If we make a list of some of the most iconic brands that exist today and chart their journey, we will see that most of them, if not all had a sine curve journey before crossing the threshold of sure success. The journey from the garage or apartment they started in, to the skyscraper building piercing the skyline was filled with ups and downs. Among many of the reasons for this was the lack of a singular plan that was tried and established as one for success.
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