Dania - Personal Trainer

The personal trainer wanted to have a site which served two purposes:
1. To motivate users to reach out to her

2. To present herself as not only a professional, but as a person

The first objective was being targeted by:

- Reducing the barriers to reach out to the trainer

- Using an energizing color scheme which encourages action

- Content strategy which focuses on encouragement and motivating the user

The secondary objective was targeted by:

- Prominently featuring the trainer in approachable poses

- Clearly displaying her credentials and awards

- Showing tangible exercises that the user could potentially sign up for

One of the key differentiators with competing sites in the same market is the presentation of the different services that can be provided.
Most sites focused on hiring a trainer who will take care of everything. Dania's site focuses on defining what you can expect.

Altogether it creates an experience focused on increasing conversions by trying to create a personal connection, and leave the users feeling confident in messaging Dania.