Calda Doce

Calda Doce is a dessert company, located in the interior of São Paulo. It sells 3 main products: Palettes, Gourmet Churros & Cone. . The symbol was created based on the company's 3 pillars of activity and also based on 2 geometric figures: Triangle and Circle. The waves (the zig zag) also symbolize the syrup dripping throughout the product. . The brand was elegant, modern and 100% original, escaping the standards that usually brands in the same industry use it. . Brand / Visual Identity Project.