Cardboard Fridge, cheesewheel etc...

I was asked to design a knock out concept to use for a pitch to a leading dairy company. This monster design came from an informal chat - discussing perhaps designing a milk carton to fill with info, goodies etc ... before I knew it the conversation turned into a fully fledged ideas smorgasbord!

Cheese wheel - To display all of the various parts, strengths & capabilities of their business

Milk carton - Holding documents & promotional goodies

Cream carton - Sweets/lollies & hunger busting bribery

These were all cool ideas and worked well for the industry but it needed to be presented cleverly.

The Fridge - Not only does this bad boy come with internal fittings to hold everything in place neatly and rather charmingly, it boasts a magnetic hinged door with a PVC window so you can see the delights before opening.

Stunning ...