Logo Design for a tailor

Ineta Boruseviciene is a clothing designer and a tailor who creates an exceptionally comfortable and stylish garments for women in the age range 18 to 45 years, and children.

The designer approached me with a request - to create a logo that would appeal to her clients. Because she is going to use the logo to advertise on social media platforms, also clothing tags, labels and packaging logo had to be easy to spot and interpret.

The challenge was to create contemporary looking logo using green colour palette, also use elements that would depict multiple tools of the trade and subtly suggest her dedication to the business.

The goal was to create up to date logo that would merge qualities such as - Reliability, Competence and Cheerfulness. In order to help me achieve that, I have listed key words that would match this particular craft, and designer’s passion for her trade. Sketching on a sheet of paper helped me decide which objects will be used in my design. I was determined to create a simple logo and by stylizing the objects I have managed to achieve desired result.