OFFLINE

The objective was to develop and design a new publication. I conceptualized a magazine that focuses on the Californian culture, art, fashion, and various forms of expression which I have come to love.

The outcome was a 47-page publication, called Offline. I conducted market research, such as SWOT analysis and a positioning matrix, to determine my primary demographic. I started the design process creating thumbnail sketches to determine the publication's rough layout and flow, Eventually combining all the elements with InDesign, Photoshop, and Illustrator.