Loft logo design

Loft for Magazine is a clothing store of casual and trendy high-end clothing.
For this project we gave the most importance to the typeface design, to which we wanted to give a modern, elegant and metropolitan style.
The elongated shape in height of the letters, which stand out on the black background, recalls the skyline of a city in the night.
We chose the color black for his charm: it is elegant, pure, rigorous and minimal.

Complete project on Behance: http://bit.ly/WPj3KX