idealog - cardboard cover shoot

idealog needed a snazzy cover

After a good brainstorming session with Aimee (a wicked art director) I was basically given the nod to get to work and cut lots of cool things out of cardboard, it was awesome!

The shoot took us around 5 hours and had many important elements, such as: patience, masking tape, fishing wire, biscuits, knot tying, beer, standing on tippy toes, laughing, climbing, wobbling, shaking, nodding, and of course, a whole heap of photography gear.

Full project - Behance: http://bit.ly/1evgJBq