Rebrand: Citrus Cafe

Citrus Cafe is a rustic yet modern cafe nestled in New York's Catskill Mountains. A rebrand was necessary to update the visual identity of the restaurant, and to create a cohesive look for the various printed items.

The new logo and color scheme conveys a gentle rustic aesthetic and seems to beckon and invite mountain guests in for a cup of coffee and a bite to eat. The new branding is also easily translated into menus, letterheads, and paper goods - as well as wearables for Citrus Cafe's staff and servers.