Lone Pine Travel Poster

Lone Pine is in Inyo County, California, United States. The town is located in the Owens Valley, near the Alabama Hills and Mount Whitney, between the eastern peaks of the Sierra Nevada and the Inyo Mountains. Much of the local economy is based on tourism, as the town is between several major tourist destinations. The concept for this campaign was to redirect the previous target demographic from people just passing through to outdoor adventure enthusiasts. The souvenir style poster and app feature camping spots and town highlights. The poster also doubles as a puzzle to complete when the camper reaches their campsite.