Vesi North Loop Apartments Branding

This is a brand I designed for an apartment building bordering the Mississippi River in North Loop Minneapolis.

The name "Vesi" is the Finnish word for water. The cursive type usage of Vesi within the logo represents the flowing waters of the Mississippi. The loop above the name is the horizon above the river. The loop of the logo is also a nod to Vesi being located on the edge of the North Loop.