Parra - Biggest hiphop platform of the Benelux

I got fortunate enough to rebrand, redesign the whole brand identity of the Benelux biggest hiphop platform. They have a reach of 1.4 million unique vistors and 8 million page views each month alone.

I created a small design system that is build to scale up when needed. Based on data analyses of users I created a optimised user experience to boost the average visit duration.