Do something brand identity
Fă Ceva! – meaning „Do Something” s is a visual identity for a social awareness campaign who start the activity in 2019, in Bucharest, and the main goal is to fight childhood obesity. Being present as an awareness campaign against this topic is already a plus in a context where childhood obesity is a marginalized subject, even the situation is very serious. Still, there is a need for a dynamic identity something to stand out and get the attention of millennial parents