Ardent hero section concept

So this is a little redesign of the current homepage hero section of the Ardent Cannabis site.

The main things that I saw that could be improved were the messaging/positioning, and type size relationships.

1.) The current design of the H1 writes " THIS IS WHAT YOU’VE BEEN WAITING FOR" , which does very little to those that have no prior experience with the brand. The hero text should always be used for clarity and positioning - describing the essence of the service/product in an easy-to-understand way. Supported by the subheader that expands on this and has more freedom in describing it.

2.) The overall sizing of the typefaces was way off. There wasn't a clear hiearchy that seamlessly guides the eye of the viewer. Most apparent between the H1 and H2.