Equinix - Internet Exchange
Our team focused on understanding the ways they could adjust the experience in a few key areas to bring greater clarity and utility to users, helping drive business for years to come. We discovered few users understood that the data available in the portal could be used to streamline their own processes, which would save them money and create better traffic flows with just a few simple tweaks.
Instead of the portal being a place for reactivity, Myplanet focused on creating an experience that would allow users to be proactive. We created a more assistive experience that makes suggestions for opportunities users might be missing— from additional peering to port upgrades—that can save users money and assist them in doing their own jobs better.