Josie Marran Cosmetics

I re-designed and re-branded the beauty company, Josie Maran. After determining the lifestyle, consumer, age range, and demographic for Josie Maran's brand, constructing a design focus was made clear. In addition to this market research, targeting similar beauty industry competitors provided me with a deeper infrastructure to create a new identity for the Josie Maran brand. To encapsulate Maran's free spirit, I chose to take the brand to space by using delicate details and whimsical elements. By following this strategic design process of researching, visually conceptualizing, and playing with a verity of design elements, Josie Maran's new brand identity came to fruition.