Dnata4good

Background
Dnata4good is a corporate giving initiative of the Dubai-based air travel service provider Dnata and works with Dubai Cares – an organisation that strives to break the cycle of poverty by providing children in need with access to education – and South African volunteer organisations that are trying to save endangered species. The core challenge was to develop an identity and communication strategy for Dnata4good that blends with the mother brand Dnata.

Brandmark
The idea was to create a vibrant and optimistic identity that holds the essence of the brand dnata and yet has a strong sense of possibility. The wordmark '4' was crafted in the shape of a ribbon with a heart inside to reflect the nature of the initiative.