Boat Lagoon Yachting Branding

Boat Lagoon Yachting (BLY) is SE Asia’s leading broker for some of the most prestigious brands in the world of yachting. The owners wanted an identity that would reflect this leadership position. The new identity was successfully launched at the Singapore Boat Show 2017. Inspired by nautical elements the unique ‘BLY’ monogram captures the yachting lifestyle in a mark of sophistication.

View the full project here https://harinivenkatesh.com/bly-luxury-yachting