Visual Identity Gaming Cafe

This is my interpretation of low health in video games. Glitch effects usually appear when using some sort of powers or when hacking in some video games. When a player is low on health, in most of games the screen, e.g. changes colour and/or character breathes heavily, and you can tell your health is very low and you are about to die.
So, glitch effect which I used for this visual identity project is my interpretation of low health meaning this is your last chance and it shows and gives excitement and it pumps adrenaline through the veins. It shows movement and change in colours and this is what I was going for.